Exploring New Markets: The Base of the Pyramid
From October 15, five professors from the Indian School of Business, in Hyderabad, will deliver video lectures on topics such as marketing, microfinance and mobile telephony in a country such as India.
This is part of the Financial Times Business School series of online executive education courses, conducted in partnership with leading business schools.VIDEO LECTURE SCHEDULE
Day 1 – DEFINING THE BASE:
There is no clear definition of the term the base of the pyramid, says Professor Reuben Abraham, as he investigates different ways of looking at the economics of production and consumption in countries such as India.
You can access the Day 1 Transcript here.
Day 2: INDIA’s MOBILE TELEPHONE MARKET:
India is the world’s largest mobile phone market and is growing at a rate of 6.5m new subscribers a month, says Professor Ravi Bapna. He explores the characteristics of the market and lessons to be learnt.
Day 3: MICROFINANCE:
There are a lot of myths about the microfinance industry, says visiting Associate Professor Shamika Ravi. In this lecture she explores some of the issues and possible solutions.
Day 4: MARKETING TO THE BASE OF THE PYRAMID:
Marketing guru Professor Harish Bijoor investigates why the Indian market is so different from Western Europe or North America.
Day 5: LOOKING TO THE FUTURE:
India has demonstrated huge economic growth in recent years but what factors will determine whether this is sustainable? Professor Mudit Kapoor looks at some of the possible scenarios.
Even as faculty at Cornell and Michigan have been pioneers in extensive research on Base of the Pyramid markets, the professors at the Indian School of Business will likely bring a unique and live perspective.