Rob Katz

Initial News and Other TN4B Stories

Today’s The Next 4 Billion book launch event at the International Finance Corporation was a success by any measure.? There was a full house to hear C.K. Prahalad, Nariman Behravesh, Michael Klein, and Jonathan Lash.? Books ran out (if you were there and didn’t get a copy, let us know).? We will have a full recap of the day’s events here at tomorrow; Al Hammond has already promised to blog, and I will be offering my synopsis of the speakers and Q&A.

In the meantime, a few small articles have appeared here and there regarding the book and its data.? Earthtrends developed a set of indicators based on the BOP data inside TN4B, and put out a release highlighting them.? The WRI home page also has an article about the book and how it came to fruition (full disclosure – I wrote that).? Have you seen other articles about the book?? Other sites or blogs covering it?? Please let me know (comments below or by contacting us.)I’ll also highlight the size of the BOP (see above) using one of the many graphics available for download over at The Next 4 Billion’s web site; they’re all in convenient PowerPoint format.

More tomorrow.? For now, I’m off to meet my mother, who surprised me by showing up at the launch event.? How sweet!