TOR – Podcast Partnership for Inequality Advocacy

Organization
Oxfam Kenya
Location
Kenya - Nairobi
Job Type
Consultancy
Deadline for Applications
06/09/2026
Where to Apply
https://jobs.oxfam.org.uk/jobs/vacancy/tor---podcast-partnership-for-inequality-advocacy-int11602/24689/description/
Tags
Contract, Remote

1. Background and context

Oxfam Kenya is an affiliate of Oxfam International; a global organization committed to ending the injustice of poverty. Through its programmes and advocacy, Oxfam Kenya works to address the structural drivers of poverty and inequality, with a particular focus on economic inequality, gender justice, and accountable governance.

Under the GINI (Global Inequality Influencing) Programme, Oxfam Kenya is implementing a multi-platform public advocacy campaign anchored in its flagship publication, Kenya’s Inequality Crisis: The Great Economic Divide (November 2025). The report documents the scale and structural roots of economic inequality in Kenya, drawing on data from the World Bank, KNBS, the IMF, and other credible sources. Key findings include:

The richest 125 Kenyans hold more wealth than 77% of the population — equivalent to 42.6 million people.
In 2024, 68 shillings of every 100 shillings collected in taxes were used to repay debt — double the amount in 2017.
Kenya’s extreme poverty rate stands at 46%, the 16th highest in the world, with 7 million more people falling into extreme poverty since 2015.
The Kenyan job market is 85% informal, with average real wages declining by 11% between 2020 and 2024.
For every KES 100 a man earns, a woman earns KES 65, reflecting deep and persistent gender inequality.
The campaign seeks to translate these findings into accessible public conversations that reach and resonate with Kenyan audiences — particularly those who are directly affected by inequality and those with the power to influence policy change. Podcast media has been identified as a high-impact channel for this purpose, given its reach, conversational format, and ability to engage educated, urban, and economically active audiences.

2. Objective of the assignment

Oxfam Kenya seeks to engage a podcast service provider to co-produce and host a substantive episode that brings the findings of its Inequality Report to a wider Kenyan public audience. The episode should function as an advocacy communication product — informing, engaging, and motivating listeners around the themes of economic inequality, fiscal justice, and the policy changes needed to build a more equitable Kenya.

Specifically, the assignment aims to:

Reach a large, engaged Kenyan audience through an established podcast platform with a demonstrable listenership relevant to Oxfam Kenya’s advocacy goals.
Host two Oxfam Kenya programme experts as guests in a structured, evidence-led conversation covering the report’s key themes.

Produce and distribute content — including the full-length episode and derivative social media assets — in a manner that maximizes reach and audience engagement.
Amplify Oxfam Kenya’s advocacy messaging on inequality, public debt, taxation, and social spending in a format that is accessible, relatable, and credible.
Generate a measurable communications output that can be reported against the GINI programme’s visibility and advocacy indicators.