Scott Anderson

You’re on the A-List to Join The B Team: Your invitation to the June 13 event is here

Serving the BoP market is all about finding innovative solutions to persistent problems – problems that haven’t been solved with typical business models. That’s why NextBillion writers, and readers for that matter, spend a lot of time on Plan B’s. Whether it’s in search of business models to support clean water, new mechanisms for helping low-income people finance a home, or enterprises that fill in the gaps where public health providers fall short, you’ll find numerous Plan B’s in various stages of play on our pages.

So when the folks at The B Team (which was formed by former Puma CEO Jochen Zeitz and Sir Richard Branson) reached out to partner with NB, I knew our audience would be receptive. The meta purpose of The B Team is “to shift the focus of business from just financial gains towards environmental and social gains as well. … Plan A—where companies have been driven by the profit motive alone—is no longer acceptable. The B Team is a collective of some of the world’s leading figures in business, and is working with government agencies, the social sector and business peers to help get on top of some of the seemingly intractable problems currently preventing business from delivering gains for people and the planet.” A little more background is here.

On June 13 (Thursday), Branson, Zeitz and several other global business leaders will be unveiling the list of inaugural “B Leaders” and the first three challenges they hope to advance. Each challenge involves multi-stakeholder initiatives as well as individual commitments made by the B Leaders. The aim of the still-to-be-named challenges is to advance systemic, scalable and transformative change.

In essence, The B Team is hoping to amplify the work many of you in the NB community are already doing. So why not join them and offer up your ideas on what works? Here’s how.

The event begins at 9:30 a.m. London Time. (To find the time in your area, click here). You can use this invitation to log on and watch the event. And while you’re watching the livestream, send questions via Twitter to the hashtag #planb and/or shoot them a question or a suggestion via email: For more, visit, or check them out on Facebook, LinkedIn and via Twitter.