NextBillion’s (First) Market Dynamics E-book: A compilation of posts from the first year of our initiative
Global health care is pregnant with possibilities. Cell phones have become ubiquitous in developing countries, making it easier to gather and spread information that might help make communities healthier. The Internet and new technologies are changing how and when treatment is delivered, especially in rural settings, while enabling entrepreneurs to scale up new concepts. Indeed, people around the world are healthier and living longer than ever.
These innovations get the most attention, but there is still a disheartening amount of room for improvement. Too many people in developing countries are still dying of preventable, curable diseases, and it too often boils down to the fact that medicine doesn’t get into the hands of those who need it. The market – the same supply and demand interplay that has helped create order and prosperity in the developed world – is failing to serve the developing world.
That’s why “market dynamics” has become a term du jour in global health, and why NextBillion Health Care in spring 2014 launched an initiative aimed to exploring the concept. Now we’ve added an e-book that consolidates our coverage so far and lays the groundwork for what’s yet to come.
We started our initiative with a definition of “market dynamics” and its recent evolution, bringing many major players into the discussion. The ongoing series explored who is best equipped to shape markets, and how. We’ve also gotten into the specifics of differential pricing, aka price discrimination, and other key principles.
We’ve covered a wide range of topics, but we’ve only scratched the surface. In the weeks and months ahead, we’ll further focus the discussion on specific countries, companies, treatments and categories. We’ll compile updated e-books as the conversation about market dynamics progresses. Please let us know if you’d like to participate.
We hope this e-book will serve as a handy resource and that it will be shared and discussed.
Editor’s note: The e-book was designed by Charles Tidwell, projects administrator at the William Davidson Institute.