NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

d.light, the global provider of transformational household products and affordable finance for low-income households, has launched its new customer loyalty programme – the first of its kind in the off-grid solar space.

The company launched the loyalty scheme, called the d.light Points Programme, in Kenya this month with plans to extend it to customers in Uganda, Tanzania and Nigeria later this year. d.light’s aim is that more than 500,000 customers will benefit from the programme before the end of 2024.

Photo courtesy of Russell Watkins/Department for International Development.