Entrepreneurship Unleashed: Winners of 2026 Global Case Writing Competition
Founded in New Delhi in 2013, Blue Tokai Coffee Roasters grew from a home-kitchen roasting experiment into India’s largest homegrown specialty coffee chain. Its secret brew? An economic equation in the form of a 500–600 square foot café, profitable in under four months. This was the compelling plot of the winning case study in the 2026 Entrepreneurship in Emerging Markets Case Writing competition from WDI Publishing.
Photo courtesy of WDI
Source: William Davidson Institute at the University of Michigan (link opens in a new window)
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