NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Wednesday, July 31, 2019

By Rica Bhattacharyy

Flipkart, India’s leading e-commerce marketplace, on Wednesday launched ‘Flipkart Samarth’ – an initiative aimed at bringing India’s artisans, weavers, and handicrafts producers onto e-commerce. This move will open up national market access for these underserved communities, giving them access to a constantly growing pan-India customer base of more than 150 million and empowering them to leverage the benefits of the e-commerce model, the company said in a press statement.

Going beyond just providing market access, Flipkart Samarth has been designed to support the e-commerce journey for artisans from on-boarding until they reach familiarity with the process of selling online.