November 2

Ford Is Dropping Production of Its Most Popular Car to Focus on EVs

The Fiesta was born in one energy crisis and died in another.

The birth and death of the Ford Fiesta were bookended by global energy crises.

The car was rolled out in 1976, when the world urgently needed more energy-efficient vehicles after gas prices spiked following the OPEC oil embargo. This week Ford announced it will stop European production of its classic Ford Fiesta sedan in 2023 in favor of electric vehicle production in Europe, now in the throes of another energy crisis as Russia and Europe sever oil and gas ties.

It’s another sign of the electrification of the European car market, said Tim Urquhart, a European principal automotive analyst at S&P Global Mobility. “It certainly reaffirmed their commitment to electrification and a refocusing of their assets,” he said.

Photo courtesy of Philip Ray.

Source: Quartz Africa (link opens in a new window)

Energy, Technology, Transportation
electric vehicles, energy access, transportation