NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

By Tom Jackson

Kenyan music distribution startup Mdundo is projecting an unprecedented payout of up to US$1.5 million in royalties to artists for the 2023/24 period, as it continues its bid to empower African musicians and promote fair compensation in the music industry.

Launched in Kenya in 2013, Mdundo has become Africa’s leading pan-African music service, dedicated to providing music easily and legally across Africa. The company listed its shares on the Nasdaq First North Growth Market Denmark in 2020, and subsequently saw a big boost in uptake, with 30.8 million monthly active users listening to music from over 172,000 content providers.

Photo courtesy of israel palacio.