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Beyond the Bottom Line: How Changing the Supplier-Distributor Dynamic Creates Better Products for People Living in Poverty
A good relationship between suppliers and distributors is crucial when doing business in challenging markets. But in too many cases, these relationships are purely transactional, one-way and unresponsive, say Sahil Khanna at Greenlight Planet and Murli Padmanabhan at Pollinate Group. They explore how their organizations have avoided this pitfall in creating a true partnership that allows them to distribute solar products more effectively to their customers.
- Categories
- Energy, Entrepreneurship
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