Tuesday
June 30
2026

The AI-Powered World Cup Runs on Thousands of Data Workers

The current edition of the FIFA World Cup features a sensor-fitted ball, real-time tracking, artificial intelligence-assisted offside calls, and an AI assistant for each of the 48 teams. Behind these innovations are data workers in countries including India, Cambodia, and the Philippines, who are essential for the many AI tools in play.

Photo credit: antoniokhr

Source: Rest of World (link opens in a new window)

Categories
Technology
Tags
artificial intelligence, business development, data, employment, innovation