Walmart Doubles-Down on Massmart in African Market Push
Walmart has reportedly renewed its commitment to Africa by increasing its online efforts at South African retailer Massmart.
Walmart initially acquired a controlling stake in Massmart over a decade ago, to capitalize on Africa’s rapidly growing consumer market, The Wall Street Journal (WSJ) reported Monday (Sept. 11). However, various challenges, including a commodities crash in 2014, pandemic restrictions and geopolitical tensions, hindered Walmart’s success in the region.
Photo courtesy of Mike Mozart.
Source: PYMNTS (link opens in a new window)
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