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Hacer negocio con los pobres
Suena pol?ticamente incorrecto, pero quiz? la manera m?s efectiva de luchar contra la pobreza sea convertir en ?clientes’ a los m?s desfavorecidos. Por su parte, las empresas que lo consigan descubrir?n un mercado de 4.000 millones de personas. En tiempos de globalizaci?n, no hay pieza m?s codiciada por una multinacional que descubrir un nuevo mercado. Para muchos, es posible que no haya que rebuscar tanto para encontrarlo y, de paso, ayudar en la lucha contra la pobreza y el s...
- Region
- Latin America
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En el Punto de Mira: Somos Pobres, Pero Somos Muchos
Spanish language magazine Compromiso Empresarial (Oct. 2007) has two pieces specifically focused on the importance and growth of BOP markets worldwide: En el Punto de Mira: Somos Pobres, Pero Somos Muchos (Spanish only) Entrevista con Rob Katz (Spanish only) See the attached files, or sign up to ...
- Region
- Latin America
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Business-friendly Reforms Best Way to Advance Latin America Economies
What irony! When it comes to cutting government red tape and creating a pro-business atmosphere, communist-ruled China, Vietnam and former Soviet-bloc countries in Eastern Europe are moving much faster than most of Latin America. A new World Bank report - Doing Business 2008 - which looks at the ease of doing business in 178 countries around the world, says countries such as Croatia, Georgia, Estonia, China, India and Egypt were the most aggressive last year in adopting pro-business ref...
- Region
- Latin America
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?No es fascinante?
LA pobreza es, para algunos agudos analistas socioecon?micos, la riqueza del futuro y empieza a transformarse de problema en oportunidad. Ha empezado a surgir un creciente inter?s alrededor de un tema trascendente para la humanidad: la posibilidad de crear masivamente modelos de negocios rentables que permiten a la vez, generar utilidades y lograr la superaci?n de las comunidades m?s pobres. Lo que es m?s, crear oportunidades de negocio con y para la poblaci?n m?s pobre no ...
- Region
- Latin America
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P&G’s Global Target: Shelves of Tiny Stores
Every day, Martina P?rez D?az spends about five hours sewing 70 pairs of black loafers by hand for a wage of 120 pesos, or about $11. When she wants to wash her hair, she walks to her local tiendita, or small store, to buy a 0.34 ounce, single-use packet of Procter & Gamble Co.’s Head & Shoulders shampoo. The price: two pesos, or about 19 cents. That I usually can afford, she says. [Martina Perez Diaz] Shoppers like Ms. D?az factor heavily i...
- Region
- Latin America
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How Magazine Luiza Courts the Poor
Inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New York Times. An article on the front page of the Business section about an innovative Brazilian retailer prompted an immediate e-mail to Gustavo Herrero (HBS MBA ’76), executive director of the School’s Latin America Research Center (LARC). Herrero responded promptly, and with the assistance of LARC senior researcher Ric...
- Region
- Latin America
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Clinton Speaks on Poverty and Politics in Latin America
A highlight of the IDB?s ?Building Opportunities for the Majority? conference in June was a conversation between Luis Alberto Moreno, the Bank?s president, and Bill Clinton, the 42nd president of the United States. Clinton participated in the conference because the IDB?s new initiative dovetails with many of the activities of the William J. Clinton Foundation. Moreno and Clinton discussed a wide range of topics, including inequality, trade, alternative energy, AIDS and the rewards of public serv...
- Region
- Latin America
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New business in new markets
Excerpt: Despite some progress, the Millennium Development Goals remain elusive. The role of the private sector in helping to deliver these goals is increasingly being recognized, and many are urging the business community to mobilize and strengthen its contribution to poverty-reduction strategies. A partnership between the Netherlands’ development organization SNV and the WBCSD aims at helping companies in Central America and the Andean regions do more pro-poor business, especia...
- Region
- Latin America
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