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GE Healthcare Innovates in India for Bottom of the Pyramid
GE Healthcare, the $17 billion health solutions business of General Electric Co, is acquiring a dual focus in India which is both similar to what it has for other emerging markets and also different. Like so many other MNCs, it is targeting emerging markets, of which India represents a major chunk, as a critical growth area. But India is also rapidly becoming a key geography where some of the innovative products to address the market at the bottom of the pyramid are being developed. ...
- Region
- South Asia
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Something to Cheer: Nano Homes for Rs 3-5 Lakh
BANGALORE: Creating products and services for the bottom of the pyramid is the sweet spot where social objectives marry economic benefits. After cars and mobile calls, developers and social entrepreneurs are looking at creating ‘Nano’ homes. On the anvil are houses for between Rs 3 lakh and Rs 5 lakh for a constituency as diverse as domestic help, taxi drivers, plumbers, senior citizens, graduates, newly wed couples - basically, those who earn between Rs 6,500 and Rs 13,000 ...
- Categories
- Uncategorized
- Region
- South Asia
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Stabilizing Pakistan: Boosting its Private Sector
As it struggles to contain a growing insurgency, Pakistan has aroused concern that it is a failing or fracturing state. One aspect of the international community’s response has been to place new focus on Pakistan’s economic weaknesses. On completing his first hundred days in office, U.S. President Barack Obama acknowledged that the Pakistani government was "fragile" and lacked capacity to deliver basic services to its people, making it difficult for them to gain support of the populat...
- Region
- South Asia
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Max New York Life to Focus on Rural Areas
Max New York Life will now tap the rural and semi-urban markets across the country with its innovative and specially designed policy — Max Vijay, riding on the Peerless’ network. Peerless General Finance and Investment Company (PGFIL), on its part, will take in 30,000 fresh “smart advisors” in the present year to sell Max Vijay. Max New York Life will also help grooming these smart advisors. PGFIL, at present has 50,000 smart advisors across the country. ...
- Region
- South Asia
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Builders, Politicians Cheer Affordable Homes in India
Mumbai: A recent state government lottery for about 4,000 low-cost apartments in Mumbai drew more than 430,000 applications, underlining the need for affordable housing in a country where housing is also a top election issue. Political parties of all hues have seized on affordable homes as a vote getter in India’s ongoing general election, plugging in to the frustration of millions priced out of a real estate boom fuelled by a robust economy and a six-year bull market. Devel...
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- Uncategorized
- Region
- South Asia
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In the Nano’s Headlights
The Nano has more than lived up to its nickname — the people’s car. Judging by reports that the car has attracted bookings of close to a million, the market has now confirmed that the car has been a stupendous achievement for Tata Motors and its chairman, Ratan Tata, who conceived of just such a vehicle and marshalled his forces to deliver what most auto-makers had declared would be an impossible task. It is a tribute to India’s achievements in low-cost innovation that the g...
- Region
- South Asia
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NGO Nurtures Vision Entrepreneurs Through ’Business-in-a-Bag’ Concept
For Rama Devi, a seamstress in Mahabubnagar, the Rs 1,000 a month that she earns through sale of her handiwork was insufficient to support her husband and two children. Her husband, who worked in agriculture, endured long gaps of unemployment. Today as ‘vision entrepreneurs’, they together earn about Rs 5,000 a month. They recently made their first major investment – a motorcycle – which they use to reach more villages to host eyecare campaigns. Rama Devi is one ...
- Region
- South Asia
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Middle Class Accounts for Bulk of Urban Spending
The bottom of the pyramid is the buzzword that has captured the hearts and minds of academics and marketeers alike. Though large in numbers, the consumer spend by this segment is quite low. What we find is that it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure. About 61% of total urban income comes from households that can be classified as middle class—earning be-tween Rs75,000 and Rs5 lakh a year.
- Region
- South Asia
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