Abigail Keene-Babcock

Spotlighting “Creative Capitalism:” It Is What You See

Today, Bill Gates’ speech at Davos has thrown the spotlight on “creative capitalism” and an emerging groundswell of interest in market-based solutions and business models that can drive positive social and environmental change. The excitement around these ideas to create self-sustaining, scalable options for development at the bottom of the economic pyramid (BoP) is encouraging, and the potential for a snowball effect of increased action is huge.

Yet all of the grand words and fanfare remind me that what is most riveting – what really seems to capture attention and combat ingrained suspicions (about “development aid” and about “capitalism”) – are the actual stories of the models themselves.

So, today I’d like to provide a brief vignette of pieces that NextBillion has posted over the last few years that give direct windows onto how “creative capitalism” works, and what it looks like in action:

Large companies serving the BoP:

Casas Bahia

ITC’s e-Choupal
Intel’s World Ahead
Smart Communications
Vodafone’s M-PESA

Small entrepreneurs serving the BoP:

DESI Power
Gram Mooligai
Healthstore (SHEF/CFW)
Mi Farmacita
Scojo Foundation
Solar Electric Light Fund
Water Health International

Non-profits using market-based models:
International Development Enterprises (IDE)

Patient Capita/Venture Philanthropy:
Acumen Fund

Design and Technology for the BoP:
MIT’s D-Lab
Mobile Phones
One Laptop Per Child
RIOS Institute

For more organizations, case-studies, and current information related to the BoP space, search our resource library, follow the latest news, and subscribe to our RSS to keep up-to-date on our latest blogs!

Education, Entrepreneurship
academia, World Resources Institute