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How To Profit From Neglected Markets Around The Globe
Neglected markets are potential customers for a company’s existing products which managers and marketers routinely overlook or write off altogether, as these markets are either too small in terms of revenue potential or too costly in terms of the operation expenses required to tap to them. Or at least, so it was thought at the time the decision to write off these customers was made.
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Tanzania: Luca Neghesti, a Serial Entrepreneur in Media, ICT and Logistics Industries
LUCA Neghesti is a serial entrepreneur with vast experience in the Media, ICT and Logistics industries in Tanzania.In 2006, he founded Bongo5 Media Group, the first digital media outfit in Tanzania targeting youth development through entertainment and social media engagement. In this interview, he spoke to ORTON KIISHWEKO on entrepreneurship, the youth and mothers.
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- Region
- Sub-Saharan Africa
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Rwanda is building a strong economic reputation
Ask any expat about Rwanda and its bloody genocide is likely to feature strongly, rather than the fact it has one of the world’s best performing economies.
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- Education
- Region
- Sub-Saharan Africa
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Telling a very happy story: enterprise from Brazil’s point of view
Social enterprise is becoming a part of the norm in Brazil, a valid option for starting or growing a business.
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- Region
- Latin America
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Five reasons social enterprises fail: from obsessive founders to ‘perfect’ plans
After the collapse of his own social enterprise, Matthew Cain wanted to know what makes a social business a success.
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‘Africapitalism’ Promises New Model of African Self-Empowerment
For investors seeking profits, Africa is impossible to ignore.Sub-Saharan Africa has six of the world's 10 fastest-growing economies over the past decade; glossy conferences, heads of state, and private funds all tout the huge returns possible for investing money on the continent.
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- Uncategorized
- Region
- Sub-Saharan Africa
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What SMEs Do (and Don’t Do) for Jobs
Across the political spectrum, any leader worth their salt will express support for small- and medium-sized enterprises (SMEs) - remember the "job-creator" debate during last year's U.S. presidential elections? Globally, the G20 has prominently made SME support a priority of their development agenda, citing that SMEs account for 45 percent of employment and 33 percent of GDP in developing countries.
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‘The next 10 years will make or break India’
Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College in the US speaks to N. Madhavan about how Indian companies can promote innovation.
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- Health Care
- Region
- South Asia
