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Viewpoint: 4 Key Questions to Help Investors Avoid Greenwashing
We believe investors should consider four key questions to cut through the sustainable investing confusion and avoid greenwashing.
- Categories
- Environment, Investing
- Tags
- ESG, greenwashing, impact investing
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What Counts as a “Green” Investment, Anyway?
To plug the gap, “sustainable investing” is spreading from a niche area of the financial sector into the mainstream. Investing along environmental, social, and governance (ESG) criteria is one of the fastest-growing strategies in finance.
- Categories
- Environment, Investing
- Region
- Europe & Eurasia
- Tags
- ESG, greenwashing, impact investing
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The Social Innovation Paradox: Why it’s Hard to be Both Innovative and Scalable
Feeling good about using an organic cotton tote bag for groceries, instead of disposable plastic bags? Research suggests that you'll need to use it 20,000 times to offset the high water costs of growing the cotton. That's just one example of the unseen web of impacts behind seemingly positive interventions, says Bright Simons, president of mPedigree. Interventions with more concrete impacts are more often penalized for their negative side effects, he says – but they're also more likely to scale. Simons explores the resulting paradox: The most scalable interventions become risk-averse, sacrificing innovation for growth.
- Categories
- Impact Assessment, Social Enterprise
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Mission Impossible? How Large Asset Managers Can Avoid ‘Mission Drift’
In recent years, an increasing number of large asset managers have entered the impact investing arena. But many of them still focus mainly on financial returns, failing to develop a truly “impact first” approach. Florian Kemmerich of Bamboo Capital explores three ways large asset managers can deliver legitimate impact, while reducing the risk of possible mission drift.
- Categories
- Impact Assessment, Investing
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Rising Ventures: Envirovision Aims to Move Businesses Beyond Greenwashing
This Investor Feature is based on a recent interview with Yeung Hau Man, founder of Envirovision. Hau Man is dedicating his career to creating sound, standardized sustainability reporting at a time when such reporting is frequently ambiguous, unreliable, and extremely easy to manipulate for the...
- Categories
- Education
- Tags
- academia, greenwashing
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