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Less Hungry, More Human: A Marketing Perspective to Fighting Malnutrition
As the World Food Programme launches a glitzy new fundraising campaign called A Billion for A Billion, maybe it could learn from P&G’s 3D White Collection, which was the most successful non-foods new product launch in 2011, with over $151 million in sales. While the latter may not be particularly noble, marketers are clearly doing something right.
- Categories
- Health Care, Social Enterprise
- Tags
- nutrition, product design
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Perceiving Innovation
Does the lack of fancy salt shakers coming out of Africa imply its citizens are less innovative? No. They are. But perhaps not in a way that we, as Westernized culture, recognize. Novel solutions to problems are developed every day and everywhere by necessity.
- Categories
- Impact Assessment
- Tags
- incubators, product design
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Day 1 at SOCAP 10: A Visceral Response
In this entry, I’ll briefly touch on a few key points made during the sessions I attended and conclude with some closing thoughts that I’d like to open up to the NextBillion community.
- Categories
- Uncategorized
- Tags
- product design
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