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Understanding Consumer Satisfaction in Low-Income Markets: The Factors that Turn Customers into Brand Promoters – or Detractors
Many companies are addressing social needs by selling affordable food, hygiene and other products in developing countries. But as Rakib Hasan Rabbi and Patrick Guyer at Bopinc explain, in order to produce positive social and business impacts, these products must achieve a sufficient level of consumer satisfaction. They share results from consumer-level research in Ethiopia, Bangladesh, Ivory Coast, Mali, Niger and Nigeria, which reveal several key product attributes that can keep low-income consumers satisfied and motivate them to recommend products to others.
- Categories
- Entrepreneurship
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The Gambia Receives $28.5 Million From the US Department of Agriculture
The funds are being awarded through the McGovern-Dole International Food for Education and Child Nutrition Program, which USDA’s Foreign Agricultural Service administers.
- Categories
- Agriculture, Investing
- Region
- Sub-Saharan Africa
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An Overlooked Path to Health Impact: Four Tools to Increase Consumption Frequency for Beneficial Consumer Goods
Fast-moving consumer goods like fortified food products can improve nutrition in low- and middle-income countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, they can only deliver health impact if they are consumed every day or every other day. They explore how increasing the consumption frequency of these products can boost their nutritional and health impact and drive companies' sales growth, and share four tools that can motivate consistent and frequent consumption patterns among low-income consumers.
- Categories
- Health Care
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Press Release: U.S. Government Investing $1.9 Million to Boost Fonio Exports from Mali
USAID / Prosper Africa co-investment grant to Mali Shi SA and Yolélé will boost exports, create 13,000 jobs.
- Categories
- Agriculture
- Region
- South Asia
- Tags
- food security, nutrition
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Marketing Nutritious Food Products at the Last 100 Meters: A New Report Explores the Impact of Direct Sales Forces
Nearly 800 million people globally are undernourished, and over 2 billion lack year-round access to adequate food. Many companies have attempted to address this issue by marketing affordable, nutritious food products in developing countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, few of these companies focus on ensuring that their nutritious products are consumed consistently in sufficient quantities to produce positive health impacts. They share new research on how companies can leverage direct sales forces to bring low-income customers consistent access to nutritious foods.
- Categories
- Entrepreneurship
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India’s GlobalBees Raises $150 Million to Build Thrasio-like House of Brands
GlobalBees acquires and partners with digitally native brands across categories such as beauty, personal care, home and kitchen, food and nutrition, with a revenue rate of $1 million to $20 million.
- Categories
- Entrepreneurship, Technology
- Region
- Asia Pacific
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Press Release: Particles for Humanity Secures $5 Million and License to Develop Encapsulation Technology for Vitamin A Deficiency
Particles for Humanity, a healthcare company transforming early-stage technologies into products for people in low-resource settings, has received $5 million from the Bill & Melinda Gates Foundation to develop a product that has potential to help millions of people who suffer serious medical consequences from malnutrition.
- Categories
- Health Care
- Tags
- nutrition, public health
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GAIN and Incofin Investment Management Announce New Collaboration to Unlock the Potential of SMEs to Improve Diets and Nutrition in Africa
The Global Alliance for Improved Nutrition (GAIN) and Incofin Investment Management (Incofin IM) have announced a new collaboration to take forward and manage the newly established Nutritious Food Financing Facility (N3F).
- Categories
- Agriculture
- Region
- Sub-Saharan Africa
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