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NextThought Monday: When Mass Marketing Meets Global Health, the Case of Lifebuoy Soap
While the UN continues to fall well short of its Millennium Development Goals and aid agencies pour ever-more money into hygiene aid programs, Lifebuoy is taking a very different approach. The Unilever brand recently launched an effort to globalize its hand washing campaign, marketing its way towards the one billion benchmark.
- Categories
- Health Care
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Reinvent Maternal Health: It’s a Challenge
ABC News, The Lemelson Foundation, and Duke Global Health Institute recently teamed up to launch the Reinventing Maternal Health challenge. Targeted to university students, this challenge seeks to find the most innovative, impactful idea that will prevent thousands of women from dying in childbirth across the globe.
- Categories
- Health Care
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Piramal eSwasthya (Part 2): Building Acceptance for Mobile Health
"The world’s most radical yet simplest healthcare delivery model for the BoP, (with the) largest number of patients treated through remote diagnosis - Piramal eSwasthya becomes synonymous with the word telemedicine." That’s the headline the head of Piramal eSwasthya wants to see in 2020. In part two of our interview, he explains achieving it.
- Categories
- Health Care, Technology
- Tags
- public health
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An Update on the Idjwi Project
In a recent interview, Dr. Sebisaho reviewed Amani Global Works goals from team’s three-month trip to the isolated island of Idjwi: including convincing the community get behind a proposal to erect a hospital and satellite health clinics, and return to New York with a blueprint the citizens of Idjwi will embrace and that Amani can support.
- Categories
- Health Care
- Tags
- public health
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