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Marketing the ‘Real Cool Honey’ Sachets: Launch lessons from Asali Poa in Kenya
Find a product-market fit and then execute flawlessly. Both are tough and have high risks that you need to overcome with the launch process. Here are a few big lessons from Honey Care Africa’s little sachet of honey, which we call Asali Poa (translated as "real cool honey"). We launched the product commercially in 2014 in Nairobi and currently reach 3,000 points of purchase.
- Categories
- Technology
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The Supply Chains of the Future: How Tau Investment Management is using strategic supply chain investment to transform the garment industry
Factory fires and collapses have killed almost 2,000 workers in Bangladesh’s garment industry in the past 10 years. Tau Investment Management is addressing these challenges by investing to create a better supply chain. Benjamin Skinner, Tau’s co-founder and senior vice president, discusses the approach in part five of our Impact Investing Insights video series.
- Categories
- Environment
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Tiered vs. Equitable Pricing: Why Access to Medicine Index 2014 takes societal needs, affordability into account
The lead researcher with the Access to Medicine Index, which ranks pharmaceutical companies’ efforts to improve access to medicine for priority diseases in developing countries, explains how and why the Index’s pricing methodology evolved from measuring tiered-pricing strategies to measure what the Index terms “equitable pricing strategies” instead.
- Categories
- Health Care, Impact Assessment
- Tags
- supply chains
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Supply Chains for Global Health: Learning from Starbucks and Microsoft to get life-saving commodities where they’re needed, when they’re needed
Whether it is vaccines in Nigeria, family planning and essential medicines in Ethiopia, or HIV medications in Tanzania, supply chain managers need to have a solid understanding of product availability and supply chain processes in order to respond to people’s needs.
- Categories
- Health Care
- Tags
- supply chains, vaccines
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Shaping the Market for Global Health Data: Why collecting information on lower-income countries should be ‘first order of business’
The most valuable currency in global health programs today is accurate and reliable data, but such data doesn’t exist for most low-income and lower-middle-income countries – primarily because it’s expensive. The authors discuss why, and how, more data might become available.
- Categories
- Health Care
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Separating Potential from Panacea: USAID’s primer offers a disciplined approach to market shaping
While market shaping can be transformative, it’s not a cure-all. USAID’s primer offers a disciplined approach to examining a health product market and evaluating whether and how market shaping could increase access for end users.
- Categories
- Health Care
- Tags
- governance, supply chains
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WHO certification puts Nigerian pharmaceutical industry in global watch
The Good Manufacturing Practice (GMP) certification given to three local drug firms by the World Health Organisation (WHO) has put the Nigerian pharmaceutical industry in the global eye.
- Categories
- Health Care
- Region
- Sub-Saharan Africa
- Tags
- supply chains
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The Business Case for BoP Strategies: In part two of this series, how Brazil’s Tenda Atacado bagged scale
Tenda Atacado, a supermarket chain and wholesale distributor, noted a demand within the local BoP community and it’s growth has surged ever since. Part two of a series exploring the base of the pyramid practices, from the Erb Institute and Manaus Consulting, looks at Tenda’s strategy.
- Categories
- Uncategorized
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