NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Hi There!

Join us for a full-day, invitation-only, bootcamp where we will unpack the three core elements of effective sustainability communications: corporate purpose, strategic frameworks, and aspirational storytelling.

When: June 27th, 2017  8:30am – 4:30pm

Where: PCH Innovation Hub, 135 Mississippi St., San Francisco, CA 94107

What you can expect: An intimate gathering of thought leaders and sustainability practitioners set to explore how leading businesses are closing the gap between sustainability and effective communication.

In one day you’ll learn:

• The three key elements of effective modern sustainability communications
• The tools and methodologies for creating user journey profiles to determine how stakeholders want to interact with your content
• How to use audience mapping and a messaging matrix to provide the right amount of detail at the right time and to the right audience
• How to connect sustainability messages with the organization’s aspirational vision and mission
• How to infuse communications with a point of view and voice
• How to move from touting your latest achievements to actual stakeholder dialogue

Who should attend: By invitation only. Anyone who has an interest in both internal and external communications or CSR/Sustainability/Purpose strategy. You may be a sustainability practitioner, CSO, CSR executive, corporate communications executive, HR director, corporate strategy advisor, public affairs director, or marketing/brand executive.

Price: $750 (price includes taxes and fees, light breakfast, lunch, tea and coffee, educational materials, and workbook)