NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Akansha Kasera is the Influence and Marketing lead at BFA’s Catalyst Fund- a startup accelerator that helps fintech innovators create and deliver accessible, affordable and appropriate products for the underserved. She is working with regional chapters to help build the innovation ecosystem for the program. She is also a Marketing Specialist with the Knowledge Management & Influence practice area at BFA. She supports the implementation of BFA’s marketing initiatives and content marketing strategy. Akansha was also previously heading the Strategy and Marketing for the OPTIX project, designed by BFA and MetLife Foundation to help four microfinance institutions across the globe better serve their low-income customers. 

Prior to joining BFA, she worked as a Marketing Communication Officer with Smile Foundation, a national level NGO in India with several livelihood programs and welfare initiatives. Before moving to the development sector, she worked with Zomato, a unicorn startup, as part of their external communication and product team. She holds a B.A. degree in English Literature from Jesus and Mary College, Delhi University (India).