Articles by Alexei Bezborodov
Marketing the ‘Real Cool Honey’ Sachets: Launch lessons from Asali Poa in Kenya
Find a product-market fit and then execute flawlessly. Both are tough and have high risks that you need to overcome with the launch process. Here are a few big lessons from Honey Care Africa’s little sachet of honey, which we call Asali Poa (translated as "real cool honey"). We launched the product commercially in 2014 in Nairobi and currently reach 3,000 points of purchase.
- supply chains