Articles by Andreana Drencheva
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Guest Articles
Monday
August 28
2023Closing the ‘Subjective Impact Gap’: How Social Enterprises Can Motivate and Retain Talent by Overcoming Doubts About Their Impact
Social enterprises often struggle to recruit a skilled workforce, leading many to attract workers by promising a rewarding job that makes a difference. But as Andreana Drencheva at King’s College London explains, workers don't always experience this sense of positive impact — something she terms the "subjective impact gap." She explores how this issue can affect staff morale, recruitment and retention, and shares five ways social enterprises can address it.
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- Social Enterprise