Articles by Andreana Drencheva
Closing the ‘Subjective Impact Gap’: How Social Enterprises Can Motivate and Retain Talent by Overcoming Doubts About Their Impact
Social enterprises often struggle to recruit a skilled workforce, leading many to attract workers by promising a rewarding job that makes a difference. But as Andreana Drencheva at King’s College London explains, workers don't always experience this sense of positive impact — something she terms the "subjective impact gap." She explores how this issue can affect staff morale, recruitment and retention, and shares five ways social enterprises can address it.
- Social Enterprise