NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Chris leads consumer marketing, corporate communications, and business development at Living Goods.  He is an accomplished marketing strategist with over ten years experience designing powerful brand strategies for Fortune 50 companies, national non-profits, and global causes. Chris’ brand insights provided the strategic backbone for some of the most powerful marketing campaigns of the past decade winning awards for both creativity and effectiveness. After directing consumer research and strategy on a project for The Bill & Melinda Gates Foundation, Chris caught the global health bug. Upon that project’s completion, he left his cushy advertising career to move to Kenya to develop a strategic communications capacity for Sub-Saharan Africa’s largest HIV/AIDS control program. Chris earned his BS in Marketing from the University of Minnesota and attended graduate school at Syracuse University’s Newhouse School of Public Communications.