NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Devon Ferreira is Global Head of Strategy, Product & Design at global concept-to-launch innovation firm Originate. Devon is a problem-solver and change agent with a diverse background and expertise in technology, marketing and strategy. Over the last 20+ years, he has brought skills and experience to bear to help solve problems, reinvent businesses and launch new products for companies in a variety of verticals, including social enterprises, financial services, commercial and residential real estate, retail, consumer products and media & entertainment.

At Originate, Devon leads marketing, strategy and relationships with key partners. He is also the senior executive responsible for all product and design-related client services. Devon’s previous experience includes leading C-suite driven initiatives for The Gates Foundation, Oakley, The Walt Disney Company, Ralph Lauren, General Motors and Diageo, to name a few.