Articles by Emily Ostrowski
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Thursday
February 14
2013Good show! How an NGO convinced commercial TV to serve the poor
Information is power, but only if people have access to it. In 2006, a Swiss NGO teamed with Indonesian media to bring that power to small businesses.
The program, Cabe Rawit, premiered to commercial success and a great deal of viewer interest. It increased profits for businesses featured on the program by an average of 18 percent, and managed to draw more than half its funding from outside the NGO.- Categories
- Education
