Articles by Emre Eren Korkmaz
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Guest Articles
Wednesday
January 22
2025A Missed Opportunity for Climate Tech Startups: The Need for Effective Early-Stage Marketing
The climate tech ecosystem is witnessing a wave of innovation and startup activity. Yet Emre Eren Korkmaz at the University of Oxford argues that these startups often overlook a key factor that's critical to their long-term success: the need for early-stage marketing strategies. He explains why marketing is a foundational necessity from day one, enabling climate tech startups to offer their solutions to potential clients in the corporate, public and impact sectors, across industries ranging from agriculture to aviation.
- Categories
- Energy, Environment, Technology
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Guest Articles
Monday
October 21
2024The Problem with ‘Forced Entrepreneurship’: How Universities — and Venture Capitalists — are Failing Climate Tech Innovators
Universities are increasingly positioning themselves as hubs of business innovation, and as Emre Eren Korkmaz at the University of Oxford explains, their support has become an important driver of climate tech innovation. But he argues that universities’ "one size fits all" approach to supporting these innovators is fundamentally flawed, prioritizing the pathway to entrepreneurship — and the demands of venture capitalists — rather than empowering true innovation. He explores the problem and highlights some alternative approaches.
- Categories
- Education, Environment, Investing, Social Enterprise, Technology
