Articles by Hassan Nasser
From Early Adopters to Tech Laggards: Understanding Off-Grid Energy Customers
The team at 60 Decibels recently set out to understand the motivations of customers served by off-grid energy firms in Africa. Researchers quizzed customers in Kenya, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia about their attitudes and behaviours toward new products to find out who were the early innovators, early adopters or tech laggards. Kat Harrison and Hassan Nasser of 60 Decibels explain the research and how firms can convert ambivalent customers into product ambassadors.
- Energy, Environment, Impact Assessment, Technology