Posts by Kat Harrison
ThursdayShare / Comment
We spent the last year at Acumen collecting impact data on companies across our portfolio using our Lean Data approach, which harnesses the power of technology to give voice to low-income customers and allows us to provide quality customer feedback to drive business decisions for our investees. From these surveys, our entrepreneurs will get real insight into their customers: who they are, how and where they utilize energy, how much energy they use, and what they spend on a weekly or monthly basis, among other valuable feedback.
FridayShare / Comment
Checking Out Solar at the ‘Light Library’: SunnyMoney designed a distribution model allowing customers to test products before buying
Over the years SunnyMoney, SolarAid’s social enterprise and one of the largest sellers of solar lights in Africa has been inundated with requests to use and test the lights to help build trust and demand without undermining a sustainable market. In response SunnyMoney designed the Light Library, a distribution model that gives would-be customers that opportunity.
TuesdayShare / Comment
How do you influence what choices low-income people or those living at the base of the pyramid make? And how can you give them the information to make informed decisions?
SolarAid faced the same challenges that many organisations do when bringing a new technology to a low-income market. Here’s how we dealt with them.