NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Luciana is a Senior Partner of PlanoCDE, a company that produces and applies value-added knowledge for companies working with the base of the pyramid. PlanoCDE helps companies and organizations to enhance their prescence and social impact on lower income populations, helping to develop products, serves and new business models. Luciana is an antropologist with a doctorate from Cornell University. In her 18 years researching ethographic issues, local development projects and income generation for UNESCO and community development. She also has coordinated market research and consulted multi-national companies that operate in the food and beverage, retail, cosmetics, pharmaceuticals, finance, telecommunicaitons, technology and advertising, among others.