Articles by Luciana Aguiar
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Guest Articles
Monday
January 17
2011Changes in the Behavior of the Brazilian BoP consumer
To understand the current state of the Brazil’s social mobility, companies need to not only understand the differences between the segments that make up the base of the pyramid, but also consider the differences between regions and age groups. After all, 72% of the population in the Northeast region fits into the lower income classes.
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