Articles by Luz Gomez
Why Don’t Small Retailers Adopt E-Payments?: New Research Suggests the Reasons Behind Merchant Aversion – And Solutions for Stimulating Customer Demand
Mexico's 2.1 million 'tienditas' (small shops) drive most of the country's retail sales – yet 83% of them only accept cash, even though e-payment technology is cheaply accessible. Shreya Kankanhalli at Stanford’s Graduate School of Business and Luz Gomez at Mastercard Center for Inclusive Growth explore findings from a field study that's testing ways to promote e-payments.