NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Shreya Kankanhalli is a PhD candidate in quantitative marketing at Stanford’s Graduate School of Business. Prior to Stanford, she received her BA (honors) in economics from the University of Cambridge and an MSc in economics from the London School of Economics. Kankanhalli’s research focuses on approaches to retail modernization in emerging markets. In one study, she investigates barriers to retail technology adoption in the context of a two-sided electronic payment platform. In another study, she assesses the differential impact of external (customer-focused) modernization and internal (product-focused) modernization on sales performance. Kankanhalli uses field experiments, structural models, and machine learning methods in her research.