Posts by Mary Lowe
NB Health Care
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A Delicate Balance for Ruby Cup: Improving public health, keeping girls in school through menstrual hygiene management
The Ruby Cup represents a low-cost, sustainable solution to the problem of menstrual hygiene management in the developing world. But the company that makes the cups found profitability only after shifting focus and changing its target market from the BoP to high-end customers and a buy-one/give-one business model.