Articles by Michelle Kaffenberger and Will Attfield
A Mixed Bag in Kenya: Safaricom’s products have moved far beyond M-PESA – but are they reaching the poor?
With amounts equivalent to over 40 percent of Kenya’s GDP flowing through M-PESA, Safaricom’s success in person-to-person mobile money transfers is legendary. And over the last two years, the telco has added innovative financial services beyond basic P2P transfers that have reached millions of customers. But research from InterMedia suggests that these products aren’t yet being adopted by the groups that need them most.