Articles by Nikhil Goel
From People to Packages: How a Nigerian Ride-Hailing Business Weathered the Pandemic by Shifting to Last-Mile Delivery
The effects of COVID-19 have impacted business around the world, and consumer-focused sectors in Africa have faced particular challenges. As Nikhil Goel at Gokada explains, the crisis has exposed the urgent need for digital-first approaches to work, shopping and other aspects of daily life – and opened new opportunities for nimble enterprises that can tap into this growing demand. He explores how Gokada has successfully navigated the pandemic by shifting its business model from ride-sharing to last-mile delivery.