Oliver Kayser

Olivier Kayser is the Founder and Managing Director of Hystra. From 2003 to 2008, Olivier was a VP of Ashoka, launching its France and UK operations, creating the global Ashoka Support Network and advising its Full Economic Citizenship Initiative. He is a member of several for profit and non profit boards, including GAIN. He was a senior partner at McKinsey, serving for 18 years leading multinationals in Europe, the US and Asia. He had founded TER in 1980, serving French public sector clients. He also lived a year in a small village in Belize. He graduated from HEC in 1979.

Articles by Oliver Kayser

  • Oliver Kayser

    Learning from the Pioneers: Marketing innovative devices for the BoP

    Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.

    Base of the Pyramid, marketing and advertising, research
  • Oliver Kayser

    Housing for All Series: Sizing Up the Affordable Housing Deficit

    The second article of the month-long series on Housing for All in partnership with Ashoka, examines the magnitude of the challenge, and its implications for higher education and certification for construction trades at all levels and skill fields: including technology, alternative building materials, and better planning/infrastructure needs.

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