Articles by Prabhat Labh
The Power of Local Women: An Innovative Social Capital Model Addresses Rural Financial Inclusion in India During COVID-19
To reduce the economic impact of COVID-19, the Indian government has transferred money into women’s bank accounts. But as Prabhat Labh at Grameen Foundation India and Sourajit Aiyer at South Asia Fast Track Sustainability Communications point out, the rural population often struggles to access those funds. They explore how the Grameen Mitra model leverages a network of village-based women to get cash transfers to where they're needed most.
Changes in India’s financial inclusion ecosystem in the past 10 years have increased access, writes Prabhat Labh, CEO of Grameen Foundation India, but that's only part of the equation. More must be done to ensure poor families can actively use these services. Fortunately, the JAM trinity – Jan Dhan accounts, the Aadhaar ID system and mobile technology – has enabled completely new business models that scale processes for customer acquisition.