Articles by Scott A. Roy
Shedding Light on Women in Solar: How – And Why – Off-Grid Solar Companies Should Hire More Female Sales Agents
Off-grid solar companies need large sales forces to reach last-mile consumers. But though they often struggle to build these sales forces, and though there's a large pool of female candidates to choose from, only 35% of their salespeople are women. Scott A. Roy at Whitten & Roy Partnership discusses the false assumptions that keep solar companies from hiring women, and explores the reasons why female sales agents are actually better all-around performers than men.
Selling solar energy products is challenging, so you'd expect solar enterprises to focus on making their sales departments as effective as possible. But in fact, as Whitten & Roy Partnership CEO Scott Roy points out, most solar companies are underemphasizing sales, harming not only their businesses but the broader industry's growth. He shares essential tips for how they can create truly effective sales teams.