Articles by Sidharth Garg
WhatsApp alone reports that users send 65 billion messages per day. Yet, despite the continued growth of messaging apps and changing user behavior, very little has been done to integrate financial services into the messaging experience. Sidharth Garg, founder and CEO of Teller, recently returned from East Africa, where he researched user behavior as it relates to mobile money, mobile phone use and communication preferences. He sees a vast opportunity in integrating banking, payments and mobile money features into messaging apps. He thinks now is the time to invest in those integrating technologies, and that Africa may be the place.
“Everyone has a plan ‘till they get punched in the mouth.” That Mike Tyson quote rang true for Sidharth Garg, who was forced to go back to the drawing board after his Manhattan-based fintech startup's chatbot failed to engage customers. But that setback soon became an opportunity: Garg explains how shifting focus from the U.S. to Madagascar set the company on a new path to growth, in the latest post in NextBillion's "Course Correction in Social Enterprise" series.