Articles by Srikaran Masabathula
Bringing Digital Innovation to the Global Art Market: An Innovative Platform Connects International Buyers to Emerging Markets Artists
Business models across all industries are rapidly embracing digital technology. But as Srikaran Masabathula at TapArt explains, the global art market remains stuck in its centuries-old, brick-and-mortar sales and distribution model – a model that perpetuates the age-old inequities in the art world, preventing talented artists from emerging economies from selling their artwork to global art buyers. He explores how TapArt is leveraging digital innovation to address these critical shortcomings and create a vibrant connection between art lovers and artists worldwide.