Articles by Yanchong (Karen) Zheng
Optimizing Online Auctions: How Technology Can Help to Alleviate Poverty among Smallholder Farmers, One Bid at a Time
World Bank data shows that 78% of the world’s poorest people are farmers. A critical challenge they face is the lack of infrastructure to improve their market access, price transparency and competitive position in relation to more powerful downstream buyers. Yanchong Zheng at the MIT Sloan School of Management explores a digital auction platform in India that's addressing this power imbalance – and shares some ways it can be optimized for the benefit of farmers.
Yanchong (Karen) Zheng / Tim Kraft
After Rana Plaza – Do Consumers Care About Supply Chain Transparency? Our Research Shows They Do
The Rana Plaza factory collapse in Bangladesh killed over 1,100 people and revealed the horrific conditions that many garment workers endure. Yet it's difficult for apparel makers to create transparent supply chains, and the benefits to their bottom line are not always clear. Do customers really care – and are they willing to reward a company for socially responsible efforts? According to research from Tim Kraft and Yanchong Zheng at the Sloan School of Management, the answers are yes and yes.