Articles by Yanchong Zheng
The Rana Plaza factory collapse in Bangladesh killed over 1,100 people and revealed the horrific conditions that many garment workers endure. Yet it's difficult for apparel makers to create transparent supply chains, and the benefits to their bottom line are not always clear. Do customers really care – and are they willing to reward a company for socially responsible efforts? According to research from Tim Kraft and Yanchong Zheng at the Sloan School of Management, the answers are yes and yes.