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TN4B: How Mobile Phone Companies Have Cracked the BOP Code
It is still not widely appreciated that the rapid spread of mobile telephony, and the only slightly slower spread of Internet services, have over the past 6 years transformed the lives of more people at the BOP than all of the world?s development projects together. More than 1.5 billion...
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TN4B: Focus on Energy
What follows below is an excerpt from the Energy Chapter of the The Next 4 Billion report. The chapter contains two country specific case studies. The study below, on India, provides a comprehensive preview of much of the data and analysis available in the energy chapter. India’s energy...
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Behind the Scenes at “The Next 4 Billion” Yesterday
The launch of our The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid report yesterday triggered a number of thoughts and conversations about how forces are starting to align in support of market-based approaches to alleviating poverty. First, the standing room only...
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Initial News and Other TN4B Stories
Today’s The Next 4 Billion book launch event at the International Finance Corporation was a success by any measure.? There was a full house to hear C.K. Prahalad, Nariman Behravesh, Michael Klein, and Jonathan Lash.? Books ran out (if you were there and didn’t get a copy, let us...
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The Next 4 Billion Launching Today
A quick reminder, if you may have forgotten: The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid will be released today at the International Finance Corporation.? C.K. Prahalad, Nariman Behravesh, Jonathan Lash, and Michael Klein will be speaking.? Check my post...
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Rising Ventures: Hering Instruments Sets the Soundtrack for a Sustainable Future
The word “cool” has many connotations and it seems to be one of those colloquialisms that exists in every culture - “chido” (spelling?) if you’re passing through Mexico, Brazilians use a variety of expressions; “legal” and “ma?a” are two common...
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The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
Discussions of base of the pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. On Monday, March 19, WRI and the NextBillion.net team (in conjunction with the IFC) will launch our publication, The Next 4 Billion: Market Size and...
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Rural Innovators: Closer to the Ground
I take pleasure in introducing three gentlemen who exemplify the spirit of innovation in rural India. These innovators demonstrated their ideas at the Rural Innovators event at Engineer 2007 - the national level symposium of NITK Surathkal.Annasaheb Udgavi is a farmer from Sadalga village in...
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