NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Buying a cup of Joe? Wouldn’t it be great if you knew how Joe, or José, or Jessica, or Jeremiah the farmer was living thanks to your purchase? Despite all the labels on our food,  knowing if farmers are surviving or thriving is nearly impossible, and we want to change that. A first step in that direction: this week we published the 60dB Coffee Farmer Thriving Index in partnership with the Small Foundation and coffee roasters Counter Culture and Thanksgiving Coffee. We listened to more than 3,000 farmers to learn how they’re really doing. Here’s a taste of what we heard:

• More than 33% of Ugandan coffee farmers reported no profit last year, with 21% experiencing losses
• Despite this, 73% of growers plan to increase their investment in coffee, showing optimism for the future

Join 60 Decibels to dig into key insights from the Coffee Farmer Thriving Index, a pioneering tool designed to consistently measure and compare the well-being of coffee farmers. Explore whether farmers in coffee supply chains are thriving, or barely surviving with an expert panel representing the sector.

Time: 9:00 AM ET