How to Avoid the Most Common Mistake in ESG Communications
That big ESG announcement may not be hitting the way you’d hoped.
According to recent surveys, only a fifth of consumers believe brands when they say they’re sustainable — and 78 percent of Gen Z say brands are “all talk and no action” when it comes to sustainability and social impact.
This is no surprise to TriplePundit editors Leon Kaye and Mary Mazzoni. Through the course of their reporting, they see brands make the same mistake time and again when talking about the work they do to benefit society and the environment — and it often leads to messaging that misses the mark.
Join Leon and Mary on June 15 at 1 p.m. ET to take a closer look at how to avoid this most frequent faux pas and communicate your work in a way that resonates with today’s audiences.
We are pleased to make this virtual event available at no cost. If you are unable to attend live, an on-demand replay will be shared with all registrants after the broadcast.
Time: 1:00 PM ET
Date: Wednesday, June 15, 2022