Pre-cooling & Cold Chain Is a Must, But What’s the ROI?

Most agribusinesses in fruit and vegetable supply chains are thinking of investing in cold chain technology for increasing productivity, efficiency, and revenue by entering high-value markets, such as export. However, considering the investment required and the uncertainty around future returns, it is very common for businesses to be reluctant to invest and make the right choice around technology.

In order to invest in even the most adequate and cost-effective cold chain elements, the farmer, aggregator or trader must be confident that the operation and market will reward the investment. There are many technical and investment challenges, but with great economic opportunities related to the use of the cold chain that agribusinesses needs to understand.
This webinar has the objective in responding to these questions:

What’s the ROI and lifetime value of on-farm pre-cooling and first-mile cold-chain? What are the factors that increase savings and profitability?

What means energy-efficiency and real-time remote monitoring for cold chain management, what are their benefits and direct contribution to ROI?

Time: 4:00 PM (GMT+2)  l 10:00 AM EST

Location: Virtual

Date: Thursday, July 29, 2021