Understanding and Measuring your Customers’ Financial Well-Being

According to Gallup, “Data shows that demonstrating an interest in improving the consumer’s financial well-being is the biggest driver of consumers’ confidence in their banks.” But how do you do it? CFSI has developed an approach to measuring consumer financial health across four key areas — spending, saving, borrowing, and planning. Through its research and beta-testing with over 25 organizations across the financial services industry, we’re mapping how to turn those measurements into better financial outcomes for banks. Join us for a free webinar discussing our approach, and walk away with: -Why your brand should be in the financial health business, including the value proposition to brand, product, and customer loyalty -A clear framework for measuring customer financial well- being -Ideas for forging relationships between data, product, marketing, and customer experience teams to buy-in to measuring financial well-being -An understanding of what services CFSI can offer to your organization in your journey

Location: Remote

Date: Wednesday, October 11, 2017